Effective Client Conversations from an Advisory Role

Do and experience how, during this training, you can inspire customers with impactful conversations from an advisory role! Sell by advising!

Do you want to elevate your customer conversations to the next level and make a real impact? In the training course “Effective Client Conversations from an Advisory Role”, you will learn how to discuss complex topics in a clear and convincing manner.

This training focuses on learning the skills to have impactful discussions with customers on various topics and inspire them to apply sustainable solutions. We show you how to inspire and motivate clients to choose solutions that really encourage movement and change. Learn how to structure your client conversations for maximum effectiveness. Whether you want to integrate a specific theme into your sales strategy or help your customer make more conscious choices, this training course will give you the tools and insights you need to make a difference. Adapt easily to the customer and talk comfortably about the themes on your agenda!

Sell by advising!

This programme consists of three parts:

• Structuring customer conversations; from contract to contract!
• Applying commercial/communication skills to uncover underlying opinions and facts.
• Talking about different topics in an inspiring way and handling difficult responses.

After the training, participants will be able to:

• Be accepted by the customer as a “transition advisor” and initiate and guide discussions.
• Conduct effective discussions from an advisory role, focusing on the balance between relationship management and innovative discussions.
• Assess the customer's transition capacity in terms of motivation, knowledge and skills.
• Inspire clients to take action and see this as added value.
• Confront the client convincingly with clear arguments, without damaging the relationship.
• Handle positive and negative reactions from clients (such as resistance, criticism, personal attacks) in an interpersonal manner.
• Coach each other to become better at difficult conversations by promoting an open feedback culture.

Discover our other courses from Commercial Skills:
- Commercial Skills
- Successful Negotiation